Cookie policy

Cookies used on this website

To make full use of the features and services we offer at weflip, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain features of this website by using them. These features include the personalisation of the customer journey for returning customers as well as the provision of certain personalised or targeted offers via the website and email. Although we only set a few cookies directly, we also make use of some services which set their own cookies. We believe it is important to be clear about any cookies that are being set, and why, so we have provided the tables below to explain this to you.

You will not necessarily see all of the cookies referenced below stored on your machine after visiting our site. Some will depend on how you got here and the features and products that you looked at during your visit.

Although we audit the types of cookies that are used on our site, it is possible that the services we use may make changes to their cookie names and purposes. Some services, particularly social networks such as Facebook and Twitter, change their cookies regularly. Although we always aim to show you up-to-date information, we may not be able to reflect these changes in our policy straight away.

Gocompare.com cookies:

These are cookies set by us, and are often referred to as first-party cookies.

Name

Type

Purpose

ASP.NET_SessionId Necessary This cookie is essential for our website to function and for your online experience.

This cookie is deleted when you close your browser.

GCSecure, GoCompare, GCSecTime, GCTele Necessary, gc.t, gc.p Necessary These cookies are vital to site operation and security.

These cookies are deleted when you close your browser.

SupportCookies Necessary This lets us know if your browser supports cookies.

This cookie is deleted when you close your browser.

GCRefer Functional This is used to track the last referring website that brought you to our
site, so we have visibility on what sites drive traffic to ours.This cookie is deleted when you close your browser.
_ga, _gauid, waid_ Performance Google Analytics is Google’s free web analytics tool that helps website
owners understand how their visitors engage with their website. Google Analytics
collects information anonymously, and reports website trends without identifying
individual visitors. Universal Analytics is a set of technological innovations that
improve the way data is collected and processed in Google Analytics. Universal
Analytics uses cookies to track visitor interactions. These cookies are used to store
information, such as what time the current visit occurred, whether the visitor has been
to the site before, and what site referred the visitor to the web page. Google Analytics
customers can view a variety of reports about how visitors interact with their website
so they can improve their website and how people find it. Different cookies are used
for each website, and visitors are not tracked across multiple sites.
formisimo Performance Formisimo is a web analytics tool that helps website owners understand
how their visitors interact with forms. Formisimo collects aggregated anonymous
information and it reports website trends without identifying individual visitors.
Formisimo uses a single cookie within a session to determine how visitors progress
through a form. The cookie will expire when a user closes their browser window.
Personalisation Cookie (gc.p) Functional The gc.p cookie is placed on your machine only once you create a Gocompare.com
account (or log in upon your return) and stores such information as is necessary to
enable us to personalise your customer journey and receive offers which we believe
will be of interest to you. The cookie itself is encrypted so as to protect this
information and will be deleted automatically after 365 days (although you can
delete it from your machine at any time).
optimizelyEndUserId Functional Contains a unique identifier for the customer. No personal
information is used.
optimizelyBuckets Functional Ensures a consistent user experience from the optimisation tool.
optimizelySegments Functional Stores details of user audience. No personal information is used.
optimizelyRedirect Functional This is used to ensure redirects occurs seamlessly.
optimizelyPendingLogEvents Functional Used to reduce the number of tracking calls.
CaptureKey Functional Used to track a user across various products to understand
user behavior.

weflip web beacons:

Web beacons are similar technologies to cookies and are often referred to as “tags”.

Name

Type

Purpose

Signal Tag Targeting Using this allows us to host a number of tags within one container tag.
We use this to prevent our website loading slowly if any of the third-party
tags encounter performance issues.
AWin Functional This allows us to reward affiliates who have introduced you to us,
and also to ensure you receive any cashback you may have been promised.
There is no personal identifiable information sent in the tag.
Google PPA & Mobile Conversion Performance Google uses cookies to help businesses that buy ads from Google determine
how many people who click their ads end up purchasing their products. The conversion
tracking cookie is set on your browser only when you click an ad delivered by Google
where the advertiser has opted in to conversion tracking. These cookies expire within
30 days and do not contain information that can identify you personally. If this cookie
has not yet expired when you visit certain pages of the advertiser’s website, Google
and the advertiser will be able to tell that you clicked the ad and proceeded to that
page. Each advertiser gets a different cookie, so no cookie can be tracked across
advertiser websites.

Third-party cookies:

These are cookies set by other services we use as part of our online experience:

Cookie

Name

Type

Purpose

More information

GoogleAdServices.com Conversion Performance Google uses cookies to help businesses that buy ads from Google determine how many people who click their ads end up purchasing their products. The conversion tracking cookie is set on your browser only when you click an ad delivered by Google where
the advertiser has opted in to conversion tracking. These cookies expire within 30 days and do not contain information that can identify you personally. If this cookie has not yet expired when you visit certain pages of the advertiser’s website,
Google and the advertiser will be able to tell that you clicked the ad and proceeded to that page. Each advertiser gets a different cookie, so no cookie can be tracked across advertiser websites.
You can learn more,
here
Crwdcntrl.net aud, cc, dc, OAID Targeting These cookies are from Lotame, a piece of data-capture technology that monitors user behaviour and groups users by demographic, location, etc. You can learn more, and opt out,
here
Advertsing.com ACID, ASCID, FC, C2 Targeting These cookies are from AOL Advertising which are used as part of technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. This allows us to display our adverts across the internet on a number of
sites, as well as within AOL.
You can learn more, and opt out,
here
MathTag.com uuid, ts, mt_mop Targeting This is used to allow us to display more tailored adverts to our customers. You can learn more, and opt out,
here
DoubleClick.net test_cookie, _drt_, id Targeting This is used to allow us to serve our adverts online. We use it to understand behaviour and how our visitors arrive at our site and interact with us. There is no personal identifiable information sent in the tag. You can learn more, and opt out,
here
YieldManager.com Bh, BX, ih, vuday1, liday1, ioday1, pv1, uid Targeting These cookies are from a company called RightMedia which is a Yahoo! company that provides integrated ad serving. Yield Manager is an ad management platform where campaigns bid for ad space based upon website visitors’ predicted responses. Yield
Manager values each advert impression individually by inviting advertisers, networks and other participants to bid.
You can learn more, and opt out, here
OpenX.net i Targeting OpenX is a provider of digital advertising technology, enabling businesses to manage and maximize their ad revenue. You can learn more, and opt out,
here
BlueKai (bluekai.com), eXelate (exelator.com), TARGUSinfo (AdAdvisor.com), Crosspixel (crosspixelmedia.com), Weborama (weborama.com), AdBrite (adbrite.com), AdJug (adjug.com), Admeld (tag.admeld.com), AppNexus (adnxs.com), CasaleX (casalemedia.com),
Contextweb (contextweb.com, hubspot.com), Doubleclick AdX (doubleclick.net), Improve Digital (ad.360yield.com), OpenX (openx.net), PubMatic (pubmatic.com), RMX (ad.yieldmanager.com, rmxads.com), Rubicon Project (rubiconproject.com), Criteo (criteo.com),
LifeStreet (lfstmedia.com), Lijit (lijit.com), DAX (beacon.krxd.net)
Targeting As part of the MathTag.com cookies, it is also possible to see a number of cookies from these companies. These are used by AMNET as part of a real time bidding system for our paid advertising. By opting out of the MathTag.com cookies, you will also opt out of these.

You can opt out here

everesttech.net (Adobe Media Optimizer) everest_g_v2, ev_,sync, gglck, ev_fb, everest _session_v2 Performance Bid Optimizer from Adobe Media Optimizer. You can learn more
here
eGain Chat 2 Cookies EG-U-ID Functional cookies This provides a unique user ID. You can learn more, here
Optimizely.com optimizely EndUserId Functional cookies Contains a unique identifier for the customer. No personal information is used. More information here or you can opt out
here
Optimizely.com optimizelyBuckets Functional cookies Ensures a consistent user experience from the optimisation tool. More information here or you can opt out here
Optimizely.com optimizely Segments Functional cookies Stores details of user audience. No personal information is used. More information here or you can opt out here
Adobe SiteCatalyst S_cc, S_lastvisit, S_sq, S_vi Functional Cookies Provides information on how customers interact with the website. More information here
Zendesk _zlcmid Functional Cookies Provides a unique user ID for chat sessions. More information here
sc.UserId sc.UserId 1st party permanent cookie The SessionCam reporting console includes the ability to re-sort recorded sessions by unique user. This aggregates multiple visits from the same, unique user over a selected date/time range. This cookie is used to enable this report. Set for one year, used to identify an individual unique user.
sc.Status sc.Status 1st party session-expiry cookie A recording showing multiple pages visited during a user’s unique visit to a web site is “stitched” together using details provided by this cookie. Used to identify the individual user session.
sc.ASP_NET _SESSIONID sc.ASP_NET _SESSIONID 3rd party session cookie This cookie is always set but only used in the specific situation as some of our clients have web sites where the content and functionality is distributed across multiple domain names. This cookie enables the SessionCam reporting console to maintain
a view of that user’s session across multiple domain names.
Used when a visitor goes across multiple domain names belonging to the same client within a single visit
SessionCam TestCookie SessionCam TestCookie 1st party SessionCam This cookie is set when SessionCam initialises and is only ever used to ensure we can read and write cookies. Once this cookie has been set it is deleted immediately and if the cookie fails to set, SessionCam will not attempt to record. Test cookie deleted after being set. You can opt out here
Amazon ad-id / ad-privacy Targeting Amazon remarketing and conversion pixels are used by Amazon and its Affiliates to help advertisers better reach their intended audience and measure the success of their advertising campaigns that are run through Amazon. You can learn more and opt out
here
Facebook Pixel Targeting This cookie allows us to serve your personalised adverts whilst you’re browsing Facebook. You can control your Facebook advertising preferences
here
Facebook Pixel Analytical This cookie tracks user behaviour on our website such as what pages were visited and where a user left the website You can control your Facebook advertising preferences
here
Facebook Pixel Analytical This cookie allows us to analyse our website visitors and see which demographics our products are most used by You can control your Facebook advertising preferences
here
Adform Performance and Targeting Adform uses cookies for different purposes. When we refer to the term “cookies”, we mean cookies and other identifiers, such as mobile advertising identifiers. Generally, cookies enable our clients to target ads to users, to evaluate how well their ads work, and to see users’ opt-out choices. You can learn more here.

For detailed information on our cookies usage purposes and for general commitment towards our platform and services privacy, see here.

Oath Ad Platforms Performance, Targeting, Analytics, Functional Oath may use cookies and similar technologies in combination with other information we maintain for a number of purposes, including to:
• Access your information when you “sign in” so we can provide you with customized content and experiences, or remember the last page you visited in an Oath Service.
• Maintain your settings and authenticate your identity while you are logged in using Oath Services.
• Deliver advertisements and content relevant to your interests.
• Provide analytics and reporting.
• Maintain information in both identifiable and de-identified forms.
• To support security measures, such as requiring re-logging into an Oath product or service after a certain amount of time has elapsed.
• To assist in identifying possible fraudulent or abusive activities.
Please find more information and detail here.
Semasio Performance and Targeting Semasio runs the User Intelligence Platform (UIP). It is a technology which turns contacts with digital media users into data points. These contacts may be with Semasio’s own UIP, or the data may be sourced from third parties. From these data points information is derived and stored using a cookie set in the user’s browser for user identification. Semasio works with partners to deliver advertising based on this data. Please find more information inclusive of opt-out detail here.

Fraud prevention

Our website also uses both first and third party cookies as a security measure to
protect against fraud and abuse and to help to identify irregularities in behaviour,
these may include cookies written with Flash technology. You can manage Flash cookies
on a per-site basis using the Settings
Manager for Adobe Flash Player
. Although we
don’t recommend taking such action, this tool enables you to disable the use of Flash
cookies or limit activity to specific domains. You can access the tool by right-clicking
on any Flash content displayed on your browser and selecting ‘Settings’ or
‘Global Settings’ from the drop-down menu.

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